What are Integrated Marketing Communications Strategies?

January 11, 2010

Integrated /ˈɪntɪˌgreɪtɪd/ [in-ti-grey-tid](from dictionary.com) –adjective
combining or coordinating separate elements so as to provide a harmonious, interrelated whole

Everything you say, do, write, or think about your company has the potential to promote your company. Every piece of mail, every email, every letter you send can reinforce your brand, your message, and your product or service. Don’t think about each marketing strategy, each email, each advertisement as one unique opportunity – think about these things as pieces in a puzzle that add up to a total picture. When you think about the whole picture, the opportunity exists for each piece of your strategic puzzle to support the other pieces, allowing you to get the most leverage out of your investments.

I can help you develop your Integrated Marketing Communications Strategy – asking you questions that get you thinking about each aspect of your business, how it currently supports your business plan, and how we can work together to refine and enhance your existing strategies.


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