Same Bat Time, Same Bat Channel

April 9, 2010

To Be Continued...I highly recommend you click here to read this article from My Venture Pad about using “cliffhanger” marketing strategies. This sort of idea, when executed with consistency, gets your readers used to expecting content at a specific time on a specific topic, allowing you to better understand your prospect’s interests to better segment and market to your prospects. This strategy also creates content with lasting value.

In particular, I like the idea of  “Next Steps” :

Let’s say you have a 10-step process your prospects find value in. Post an article discussing step 1 and then tell your audience that the next steps will be posted each Tuesday (or whenever) for the next 9 weeks. If possible, invite them to opt in for notification about the  the next installment.

As the article suggests, cliffhanger marketing just requires some creative thought and creating (and following) an editorial calendar.


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