Place and Promotion – The Girl Scouts are Doing it Wrong…

April 27, 2010

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From 4/24’s Saturday Night Live, a commentary on how Girl Scout cookies are only available once a year, and only for sale by an actual Girl Scout.

When developing a marketing plan, where you’re going to sell your product and how it will get there (the Place) is part of your marketing strategy, as are the promotional tactics you’re going to use to build awareness and sell your products. The Girl Scouts have other considerations besides earning money from the sale of the cookies, which is part of the reason the cookies are not available online or in retail outlets. It’s just funny to consider the Girl Scout cookie business model and compare it to traditional business plans.

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