MackCollier.com – Blog Yourself Out of Business

April 28, 2010

A common objection to sharing ideas in a blog is the fear of losing business as people use the advice you offer for free. My position is that sharing your expertise positions you as a leader in the field and will, in the long run, win you more business than it may potentially cost you. People hire experts for a reason – lack of time, lack of resources, the preference for an expert… MackCollier.com recently blogged about this, and offers what I think is a great answer to that objection:

Seems completely counter-intuitive on the surface, but the content helps businesses learn how to better use social media AND that makes them more likely to want to hire me to help them with their efforts.  So by empowering potential customers, I am actually growing my business.

I also liked the first comment:

Excellent piece, Mack. I try to do the same thing and tell all my clients to do this: use your blog to give out free content, advice, etc. This really helps to build trust among your constituency. If a mechanic teaches you how to change your oil, you will be appreciative as a consumer. And there will be times when people need car repairs that transcend their abilities. Where will they go? To the person they know and trust.

Read the full article, “Try to Blog Yourself Out of Business” here: http://bit.ly/b6vk7G

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