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From 4/24’s Saturday Night Live, a commentary on how Girl Scout cookies are only available once a year, and only for sale by an actual Girl Scout.

When developing a marketing plan, where you’re going to sell your product and how it will get there (the Place) is part of your marketing strategy, as are the promotional tactics you’re going to use to build awareness and sell your products. The Girl Scouts have other considerations besides earning money from the sale of the cookies, which is part of the reason the cookies are not available online or in retail outlets. It’s just funny to consider the Girl Scout cookie business model and compare it to traditional business plans.

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Regardless of your business, you should consider the experience your customer will have throughout the entire sales process. This includes any online portals, brick-and-mortar stores, conversations with your receptionist, your waiting room, conference room… you get the picture. Even employees walking through the office discussing whatever it is they discuss needs to be considered, because these things tell a person about your company.

Brand is more than a logo – it’s your company’s attitude, font, phone voice, furniture… these things communicate something to your clients and prospects. Consider the experience of your firm, be it a phone call, online shopping experience, or in-office visit from the perspective of a stranger. Take notes. Ask yourself if the experience matches your brand.

These thoughts came about during a recent shopping trip – read about the experience below, and weigh in on your thoughts regarding your experiences where a brand revealed itself through the sales experience…

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