ElektrikInk Blog imageIntegrated marketing strategies include multiple platforms with a coordinated message. There’s a lot of discussion about social media with respect to marketing – how much time to spend, what social media platforms, and whether social media should replace traditional media.

I share the opinion that social media should integrate into your overall marketing strategy and business plan, and should not stand apart from or replace traditional marketing tactics. Rena Bernstein of ElektrikInk wrote a blog post recently about integrating your social media tactics with more traditional marketing methods. Her four points are:

  • You can’t control social media
  • Traditional marketing clarifies Social Media
  • Social media amplifies traditional marketing
  • Testimonials: the mother load of social media

In particular, in the “social media amplifies traditional marketing” section, I liked the example Rena shares about Estée Lauder cosmetics:

Estée used social media and online PR to offer free makeovers and free professional headshots. After each makeover, women would have a glamour photo taken of them (including of course an Estée Lauder logo in the background) and upload the image as their social profile photo before ever leaving the counter.

Have you heard of similar creative cross-media techniques? I’d love to hear ones that moved you…

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